What makes the Venzora cut?

Diamond cut is the most crucial of the 4Cs, as it determines how light travels through and reflects off the diamond, affecting its brilliance. A well-cut diamond will sparkle, while a poorly cut one appears dull. Only round brilliant diamonds have GIA-established cut grades, from Excellent to Poor. At Venzora, we ensure all our conflict-free diamonds meet the highest standards, offering only excellent-cut diamonds for unmatched brilliance.

What is diamond clarity?

A diamond's clarity reflects the internal inclusions and external blemishes formed during its creation under intense heat and pressure. Most imperfections are invisible to the naked eye, but experts evaluate their size, number, and position. The GIA grades clarity on a scale from Flawless to Included, with diamonds closer to purity having better clarity.

What is diamond colour?

Diamond color is judged by its lack of hue—the more colorless, the more valuable. The GIA’s color scale from D to Z measures this absence of color, with higher grades appearing like pure water. While most color differences are subtle to the untrained eye, pairing a diamond's color with the right metal enhances its brilliance. For instance, yellow gold complements lower-grade diamonds, while white gold highlights higher grades. Fancy-colored diamonds, like Venzora's Yellow Diamond, are exceptions and aren't graded on this scale.

What is a diamond carat?

Have you seen lights do a synchronised ballet? We have. As have our seasoned artisans who cut the raw diamond. They make this magic happen. The brilliance of a diamond is dependent on the way it plays with light and how it captures and reflects it. Venzora diamond jewellery only offers cuts that are classified as'very good’ and above. We chose not to compromise on the brilliance or sparkle of a diamond. You should not either.

Venzora Choice

It is the reason we are and what we do. What’s this choice anyway? Is it more options or endless options? We have a wide variety, but that’s not the only path we’re on. Choice is about true value at delightful and fair prices. Venzora Choice is about diamond jewellery that feels good, looks good, and does good. Looking at diamonds through a prism of choice is truly empowering.